Because every baby deserves to feel wrapped in love — dry, cozy, and smiling — from morning cuddles to peaceful dreams.
Available in NB · S (4–8 kg) · M (7–12 kg) · L (9–14 kg) · XL · XXL
₹20
Faster Absorption. Dry skin, longer.
Zero Leak Design. Every single time.
Marks on Baby's Waist. Ever.
Per Diaper. Yes, really.
Three packs. Five sizes. One promise — cloud-soft comfort every parent can afford.
Tap each feature to explore what makes Purehug different from the inside out.
INSIDE EVERY PUREHUG
Dual leak barrier on each side — stays locked even during the most active play sessions.
Ultra-fast absorption gel draws wetness away instantly — keeps skin dry for hours.
Air-permeable inner layer lets skin breathe freely — reducing heat and rash risk all day long.
Flexible cuffs that seal gently around baby's legs — no gaps, no leaks, total confidence.
Gentle elastic that adapts to your baby's waist — no marks, no pressure, cloud-soft from first wear.
Gentle elastic that adapts to your baby's waist — no marks, no pressure, cloud-soft from first wear.
Gentle elastic that adapts to your baby's waist — no marks, no pressure, cloud-soft from first wear.
Gentle elastic that adapts to your baby's waist — no marks, no pressure, cloud-soft from first wear.
INSIDE EVERY PUREHUG
Top tech fabrics to give your little one comfort, dryness and rash-free protection.
Provides gentle waist support for babies with soft pressure-free all-day comfort.
Directs liquid evenly to prevent side leakage during long daytime usage.
Locks moisture quickly and keeps baby dry from every angle.
Allows airflow continuously to reduce humidity and maintain skin freshness.
Prevents leaks and ensures perfect fit
For a gentle touch
Distributes wetness quickly
Air-flow tech keeps skin fresh
Gentle on baby's delicate skin
Up to 12Hrs Leak protection
Safe & tested for baby's skin
Safe & tested for baby's skin
Cradling every baby in comfort and care, nurturing their journey with love, and giving parents the peace to let them bloom.
At Purehug, every tiny moment matters. That's why we craft our diapers with the softest breathable materials — keeping your baby dry, comfortable, and content through naps, playtime, and gentle nighttime cuddles.
“My baby sleeps through the night. No leaks, no rashes — just complete comfort. I'll never switch brands.”
Tap each feature to explore what makes Purehug different from the inside out.
From finding the right size to every question a new parent has.
| Size | Baby Weight | EasyGo 2+1 | EverydayCare | MegaPack | ₹ / Diaper |
|---|---|---|---|---|---|
| NB | Up to 5 kg | 3 pants | Coming soon | Coming soon | ₹20 |
| S | 4–8 kg | 3 pants / ₹20 | 40 pants / ₹250 | 78 pants / ₹500 | ₹6.25 |
| M | 7–12 kg | 3 pants / ₹25 | 32 pants / ₹250 | 72 pants / ₹500 | ₹6.94 |
| L | 9–14 kg | 3 pants / ₹30 | 30 pants / ₹250 | 62 pants / ₹500 | ₹8.06 |
| XL | 12–17 kg | Coming soon | Coming soon | Coming soon | — |
| XXL | 17+ kg | Coming soon | Coming soon | Coming soon | — |
Always size by weight, not age every baby grows at their own pace. When between sizes, go up for a more comfortable fit. If the waistband leaves marks, it's time to move up.
First time trying Purehug? Start with EasyGo 2+1 = 3 pants for just ₹20.
Choose by your baby's weight, not age. Purehug comes in NB (up to 5 kg), S (4–8 kg), M (7–12 kg), and L (9–14 kg). When in doubt, size up.
Three things: Feather-Soft Touch, 20X Absorption, and Double Flap Protection. All at ₹6.25/diaper — premium quality, honest price.
Designed for extended wear. We recommend changing every 4–6 hours or sooner if soiled.
Yes. Made with skin-friendly materials to be gentle on your baby's delicate skin and reduce the risk of rashes and irritation.
Yes. Our Double Flap design and secure side cuffs provide 360° leakage protection, even during active movement.
Available on our official website and through selected distributors and retail partners across India.
Hold the diaper at the waistband with the front tag facing your baby's tummy. Pull up like a pair of soft pants.
Adjust the waistband so it sits comfortably at your baby's waist. Leg cuffs should lie flat — not too tight, not too loose.
When it's time to change, simply tear the side panels and fold the diaper inward for clean, easy disposal.
For newborns, we recommend changing every 2-3 hours or immediately after a bowel movement. Our 20X absorption core keeps skin dry longer, but frequent changes are best for maintaining healthy, rash-free skin.
For newborns, we recommend changing every 2-3 hours or immediately after a bowel movement. Our 20X absorption core keeps skin dry longer, but frequent changes are best for maintaining healthy, rash-free skin.
For newborns, we recommend changing every 2-3 hours or immediately after a bowel movement. Our 20X absorption core keeps skin dry longer, but frequent changes are best for maintaining healthy, rash-free skin.
